Analysis of communication influence of marketing programs on consumers in the process of estimation of management efficiency by marketing communications of bank transactions

User Rating:  / 1
PoorBest 
Details
Category: Economy
Last Updated on Friday, 21 December 2012 11:53
Published on Friday, 21 December 2012 11:53
Hits: 4302
SocButtons v1.4

 

Authors: Huz M.M.
 
The basic questions of forming special purpose communication programs for advancement of bank services, analysis of the marketing communication programs influence on the customer is conducted in this article. According to the hierarchical pyramid of effects the socially-psychological consumer states which is formed by marketing communication programs are certain.
Files:
2010_2 Guz
Date 2012-12-14 Filesize 198.1 KB Download 1478